THE CHALLENGE
Canada’s cannabis market is crowded and heavily restricted. Packaging, marketing, even product design are governed by strict rules.
No bold visuals. Tight language controls. Health warnings that eat up the space. Most brands end up looking and feeling the same. Feather needed to rise above the noise.
The goal was to build something premium, confident, and instantly recognizable while staying fully compliant.
MY ROLE
I worked alongside the Creative Director to develop the brand from the ground up and guide the creative vision. My focus was making sure it felt consistent everywhere, from packaging and product to marketing and imagery.
• Recognition with a Clio Award
• Identity built from scratch
• Packaging elevated to premium
• A visual library with its own voice
• Marketing designed for clarity
THE OUTCOME
Feather did more than follow the rules. We found a way to shine within them. The brand feels premium, memorable, and ready for the future. The Clio Award proved creativity can thrive even with the tightest constraints.
TESTIMONIAL
Neil has been a go-to creative partner for years. He brings sharp thinking, thoughtful design, and a calm, confident energy to every project. Whether we’re on a tight timeline or figuring things out as we go, he always shows up with smart solutions and a clear point of view. It’s rare to find someone who can balance big-picture thinking with such attention to the little things.