CREATIVE DIRECTION
Shaping brand identities, building systems, and driving ideas from conceptto execution. Leading the vision while staying hands-on to make it real, and making sure every piece of work ties back to a clear, purposeful strategy.
PROJECT & LEADERSHIP
Keeping projects on track, mentoring teams, and making sure strategy, clients, and budgets stay aligned. Collaboration always comes first, and success comes from balancing creativity with structure and clarity.
DESIGN & PRODUCTION
Designing across digital, print, campaigns, packaging, and video. Comfortable moving from the big picture to the fine details, and always focused on making the work both functional and beautiful.
STRATEGY & COMMUNICATIONS
Turning ideas into campaigns that land, blending messaging with marketing.Making complex information easy to digest while keeping the audienceengaged from start to finish.
TOOLS & PLATFORMS
Fluent in Adobe Creative Suite, Figma, and Webflow. Experienced withMicrosoft 365, Google Suite, Slack, Trello, and major commerce platforms,with the ability to adapt quickly as tools and technology evolve.
PUBLIC SECTOR COMPETENCIES
Well-versed in accessibility standards (AODA, WCAG) and the realities of government work. Skilled at delivering under tight timelines while keeping communication clear and inclusive, and experienced in maintaininginstitutional brand consistency.