I led the rebranding initiative for the City of Om Yoga Festival, managing a large-scale project with multiple moving parts, tight timelines, and plenty of collaboration. It started with a complete logo redesign, where I set out to capture the essence of yoga—the vitality, tranquility, and flow you feel on the mat. I used vibrant colors to bring a sense of energy and spirit to the brand.
That vision came to life through a studio photoshoot, which introduced movement into the visual identity and became a core part of the brand. The imagery added a sense of personality that helped the festival stand out.
From there, I expanded the creative work across a wide range of printed and digital materials, including banners, merchandise, sponsorship packages, signage, schedules, maps, and more. I also overhauled the festival’s website, managing multiple content streams and services, even with last-minute updates and tight turnarounds.
The refreshed branding and marketing helped drive a big boost in engagement across platforms, with an increase in attendance and an incredible response from the community.
"Thanks for all the hard work. Fabulous job."