The Blockchain Security Standards Council (BSSC) is an organization focused on a deeply complex and technical subject. They needed a brand identity that could establish authority, build trust, and communicate their mission with absolute clarity.
The core challenge was to take the intimidating topic of blockchain security and create a visual language that felt accessible, professional, and secure instantly conveying the council's role as a source of truth and guidance.
As the lead designer, I was responsible for developing the complete visual identity from the ground up. My process was built around the central metaphor of "building blocks." A simple yet powerful way to represent the structure, security, and connectivity at the heart of blockchain.
I designed a distinct brand identity for the BSSC, starting with a logo built from interconnected blocks. This mark visually communicates the core concepts of structure and security, creating a symbol that is both modern and trustworthy.
To demystify abstract concepts, I developed a full suite of custom illustrations and icons. These visuals were intentionally clean and approachable, designed to break down complex ideas like digital ledgers and security protocols into easily understandable graphics.
I applied this new visual language across a range of communication tools, including a comprehensive presentation deck and informational documents. The design system I established ensures a consistent, professional, and clear narrative that guides the audience through the subject matter with confidence.
The result was a clean, authoritative, and effective communication toolkit for the BSSC. The project provided the council with a powerful visual language to explain its complex role, enabling clearer communication and establishing a strong foundation of trust and credibility within the industry.
"Neil was instrumental in bringing the Blockchain SSC brand to life under a tight timeline. He nailed the logo concept, delivered a clean, thoughtful site, and made the whole process smooth from start to finish. Couldn't have asked for a better creative partner."